Case Study, About, Logo, Founders, Products, Competition, Investors, and More for Bellroy


The leading wallet company on the Internet is called Bellroy. For both men and women, Bellroy offers Clutches, Pouches, Card Holders, and Purses. Key holders, mobile coverings, and luggage are also available.

The products are made of recycled woven textiles, including nylon, polyethylene, and leather goods. Bellroy designs and sells a range of items, including handbags and purses.

The Bellroy company was founded in 2010 and is based in Victoria, Australia.

About Bellroy

A website called Bellroy sells goods made of leather. The business platform offers consumers products for any type of harsh climate while reducing environmental effects and ensuring goods endure for as many years as possible. The products are made of attractive, slender, durable, and safe leather-based accessories made with various-natural components.

Bellroy is a clothes and accessories business with a website that sells handbags, purses, electronics, and consumables in addition to apparel and accessories. The estimated online sales for Bellroy Pty Ltd, a recognized B Corporation, range from $50 million to $100 million. Every month, 338,620 unique visitors access

A leather professional card organizer from Bellroy costs $55, while a polyester bag costs $449. Bellroy is the first accessory company to work with Mirum, a natural, non-plastic alternative to leather that Stella McCartney and Allbirds made popular.

The four co-founders of Bellroy are Hadrien Monloup, Lina Calabria, Andy Fallshaw, and Matthew Fallshaw.

Andy Fallshaw

Andy Fallshaw is a Bellroy co-founder and co-CEO. Andy finished his education at the Swinburne University of Technology, where he earned his degrees in engineering, product design, and B.eng (prod Des) hons.

Coschedule – Startup Story | Founder | CEO | Funding | History | Competitors is another option. Andy Fallshaw has worked as a consultant for Renegade Trout Product Design, as the global chairman of Men’s Equipment for Rip Curl, and as a consultant for Freelance

Design and Engineering

Additionally, Andy worked as director for, electric drive, the fall production of Wheels and Castors, and trike apps. In addition to Bellroy, he established cardiology in 2010.

Matthew Fallshaw: In addition to serving as co-founder of Bellroy, Matthew Fallshaw has previously worked as CIO, COO, and CFO.

Matthew completed his education at the University of Melbourne, earning a BA and a BE (HONS) in manufacturing engineering.

As a senior consultant for SMT Consulting, press shop manager for Fallshaw Wheels and Castor, and adviser for Berkeley’s existential risk effort, Matthew has worked in these capacities. He founded tricycle development and trike apps in addition to Bellroy.

Co-founder and co-CEO of Bellroy, Lina Calabria is a name to be familiar with.

She obtained her bachelor’s degree in engineering, mechanical engineering, and manufacturing engineering from the University of Melbourne, where she also completed the remainder of her education.

Additionally, Lina completed a graduate diploma in business and technology at UNSW. In 2008, she and Bellroy also co-founded Investment. She worked for Effective Altruism

Australia and Tint as the director

From 2009 through 2017, Handrien Monloup served as Bellroy’s co-founder and director of product design.

He completed his Bachelor of Science in Industrial and Product Design at CREAPOLE. He co-founded Carryology and Monloup Creative in addition to Bellroy.

Products by Bellroy

  • wallets and passport holders
  • RFID-secured bags
  • laptop and phone cases
  • Work-related items
  • Travel Pouches
  • owners of keys

Bellroy Competitors

Alpaka Equipment Alpaka Gear is a handbag business that only sells online. Its product line includes, among other things, courier luggage, shoulder bags, gym bags, and backpacks for holding electrical gadgets.

The baggage items range in price from $40 to $229 and are made of water-resistant polyamide fabrics. On the websites of Indiegogo and Kickstarter, respectively, its reward-based fundraising campaigns for the 7ven Messenger bag raised $92.1k and $141.9k as of September 2016.

The company offers a two-year guarantee on all of its products. In 2013 in Melbourne, Australia, the business was established.

Dock & Bay

Dock & Bay is the original online business. The products offered by the company include sand towel bundles, ponchos, and swimwear. Each gender is taken care of. The company’s products are allegedly made of microfibre.

Dock & Bay was founded in 2015, and as part of their goal to make the world a little bit better, they developed the ultimate, quick-drying beach towels. They have expanded their creative product range by including ponchos, housekeeping towels, hairdo wraps, and an entire Children & Infants collection.

All of the company’s products are covered by a two-year warranty. The company was founded in 2013 in Melbourne, Australia.

Dock & Bay: The first online company is called Dock & Bay. The company sells sand towel bundles, ponchos, and swimwear among its products. The needs of each gender are met. The company purports to use microfiber in its products.

Dock & Bay was established in 2015, and as part of their mission to improve the world just a little bit, they created the best beach towels that dry in a flash. Ponchos, cleaning towels, hair wraps, and a whole line of children’s and infants’ clothing have all been added to their imaginative product line.

Vera May is a company that offers a selection of handbags for purchase. The products in the catalog include clutches in addition to luggage, handbags, travel baggage, satchels, sling shopping bags, and other items for a variety of occasions such as events, get-togethers for business and pleasure, ceremonies, and others.

Investors in Bellroy

Silas Capital is a growing investment and venture capital firm that is concentrated on the early stages of household names. We have a track record of success as financiers and former business owners. The early phases of product businesses with less than $30 million in sales are their area of expertise at Silas Capital.  Silas Capital makes investments in early-stage brand development.

CVC Emerging Companies: CVC Emerging Companies was established to provide funding to Australian companies that are just starting out.

In order to help clients achieve their business objectives while maximizing wealth through a liquidity transfer, they work with superior entrepreneurs.

CVC Emerging Companies (CVC) has a strong track record of working with excellent companies and managing assets in an active, direct manner.

By investing in an excellent selection of as many as fifteen primarily unannounced growth phase firms throughout each fund, CVC Emerging Firms Investments aims to offer shareholders significantly greater long-term benefits.

Bellroy is an Australian accessory company that manufactures carrying products such as cellphone cases, key cases, folders, wallets, and bags. It received a B Corporation designation in 2015. Bellroy was founded in 2009 by technologists Lina Calabria and Matthew Fallshaw, as well as the artists Andrew Fallshaw and Hadrien Monloup.

The names Bells Beach and Fitzroy, where the corporation’s headquarters are located, inspired the name Bellroy. The first of the company’s purses was released in August 2010.

Bellroy’s products are sold in a variety of ways, including its website, the Amazon app, and physical stores like David Jones and Barneys (the US currently accounts for more than 30% of sales).

When the buying advice segment was introduced on Insider Reviews in 2014, Bellroy emerged as a top pick. Bellroy has expanded beyond wallets to include bags, backpacks, phone cases, and other products, and it is increasing its global reach.

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